Verizon CEO: After Years Of Trying, Shared Data Plans Could Come In 2012

Families and businesses can share a bucket of minutes, so why can't they share a bucket of data? Verizon CEO Lowell McAdam appeared at the UBS Global Media and Communications Conference today, and revealed that customers may be able to do just that in the near future. From Verizon's end, the shift toward a shared data plan could potentially simplify their data tracking and billing process for family and business plans: instead of having to track each individual user's data usage against their own monthly allotment and generate a bill, Verizon would be able to track each customer's usage against a single data bucket. If priced right, rolling out a shared data plan could be what finally gets people to migrate off of their grandfathered unlimited data plans, too.

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