For any retailer that is selling goods online, it is incredibly important to be able to retain customers and identify when purchasers are about to leave a site. While many online retailers and companies develop these analytics in house, there is a need for a simple application that smaller shops can use to determine behavior of visitors. Today, Y Combinator-backed Custora is launching a SaaS that tells online retailers and web apps which of their customers are most valuable, and suggests actions to keep them. The startup is best described by its tagline: "Google brings you customers. We keep them around." For retailers, the software can analyze order logs and distinguish between customers that simply haven't ordered anything for a while, and customers who have left the site. The application also manages and optimizes email campaigns to keep customers engaged.
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