Mobile ad network Greystripe launched its workaround to bring Flash-like ads to iOS devices last year, with the hope that advertisers who still want to use Flash-based ads would choose the network's format over Apple's iAd format. It looks like Greystripe's proprietary Lightning Technology could pay off for the network. The mobile ad network's Flash-based revenue in 2010 was boosted by 50 percent thanks to the Flash workaround, with overall revenue growing by 400 percent from 2009 to 2010. Greystripe?s Lightening technology transcodes Flash authored ads as HTML5 to mobile devices that do not support Flash Player (such as the iPhone and iPad); these ads will be supported in both applications and on the mobile web. There?s no work for the advertisers or publishers; Greystripe says the transition from Flash to HTML5 is seamless. And Greystripe?s technology for Apple?s Safari web browser allows real-time transcoding of Flash authored creative work to HTML5.
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